In a few hours I will speak to the CARO attendees here in Bucharest, Romania. I'm asking them to support the creation of the safe haven of a clean and sealed app marketplace. You can see the deck here: Destroying unwanted software together.pdf
AppEsteem is offering anti-malware vendors a great value proposition: it's difficult to keep up with the classifications of the software monetization applications, because there are too many bad apples in the bunch. Making it easy for them to know the difference between vendors who have pledged to be clean and those who haven't, and providing them data and support when there are questions, helps the anti-malware vendors provide more value to their customers. Plus it allows them to get even more strict on the dirty players in this industry.
We'll see how it goes... the talk is at 8:30 AM, after a long party night sponsored by Avira... at least it's a fun topic :-)