AppEsteem Blog

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Our First Certified App Takes a Bow

(David Finn, COO)

Driver Support proudly announced that its app, Driver Support with Active Optimization, is the first app to be certified by AppEsteem. This sends a signal to consumers, other app developers, platforms, and anti-malware companies that this app is clean and devoid of the kinds of deception and tricks that have become all-too-common features.

When we opened our doors at AppEsteem seven months ago, we did it with the dream that it’s possible to clean up the software monetization industry and help it thrive by embracing clean apps and maintaining an unwavering commitment to consumers.  We made a bet that if we could develop a clear, comprehensive set of certification requirements, the industry would embrace them, and we'd reverse the race to the bottom that has led to so much consumer harm.  Well, we're getting there: we launched the pilot, and now we've got our first partner enthusiastically brandishing our seal. We’re one step closer to our goal!

If you’re interested in working with us to clean up the software monetization industry, please reach out to me directly at [email protected]. We’re committed to this goal, and I'm eager to work with any partners who share it!

A BIG day - launch of pilot!

(David Finn, COO) 

Today marks a milestone for our customers and partners in the software monetization industry: the launch of the AppEsteem Pilot Program. 

Just six months after we opened our doors, we have certified our very first software application! We reviewed it against the most comprehensive, consumer-protection oriented guidelines ever developed in this industry. As part of the pilot, we’re sending the app to our security partners for a final review. And then it goes live.

So it’s a big day for us. A day we’ll look back on as the beginning of the end for pervasive fraud and consumer deception in the software monetization world.

Next week we’ll certify a few more apps, and we’ll continue to add more each week throughout the pilot. And all throughout the pilot, we’ll work out the kinks in our sealing and monitoring technologies, get our telemetry portal up, and find better and faster ways to publish data to our security partners.

Thank you all who provided so many fantastic ideas and feedback to get us to this point.  And thanks in advance for everything you will do in the future to help further fuel these efforts to remake this industry.

And finally, a special message to our pilot customers and security partners: thank you for your leadership by committing to the premise that clean apps and a thriving business can go hand in hand.