AppEsteem Blog

Build, Measure, Learn, Improve (our Deceptor Program)

(Dennis Batchelder and Hong Jia)

Today we were at Google’s Mountain View campus attending the Clean Software Summit, and Dennis presented the results of a study we conducted on our Deceptor program. By analyzing the data from the past year, we had four important findings:

  1. The AVs are doing a great job detecting the active Deceptors on our list, which in turn protects consumers.
  2. Merely informing apps when they violate Deceptor requirements is not effective at protecting consumers
  3. A low percentage of active Deceptors (less than 8%) eventually become paying customers
  4. We’ve identified additional ways we can make our operations transparent with the app vendor community

You can find more details in our presentation – we hope you find the data and findings as fascinating as we did!

 Note that in the deck, we also announced we’re taking four immediate actions:

  • Formalize AV Relationship: To showcase AV effectiveness even more, we’re going to align with the AV-driven initiative to formally ratify our Deceptor and Certification requirements. We believe this will make the Deceptor program even more effective at protecting consumers, and at the same time reduce the false positive detections of certified apps
  • Require Registration: Because of the proven ineffectiveness of merely informing apps of their violations, we will provide notifications to apps that violate our Deceptor requirements only if those apps have previously registered for notifications with us
  • Increase Transparency: To give app vendors assurance that we operate fairly, we’re providing insight and input to CleanApps.org, an app vendor-based non-profit organization
  • Provide Opportunities: We’re actively seeking monetization opportunities that certified apps can benefit from. A great example is BlackSwan’s EverCore program, which manages its risk by requiring all offers, carriers, and call centers to be certified by us

Finally, we gave a heads-up about a big upcoming Deceptor campaign; if you're an app vendor, it's worth checking this out.

Just a reminder: it’s free to register with us, and free to get your app certified. You can sign up at https://appesteem.com, or email us at register@appesteem.com

Here's a pic from my presentation... 

 

 

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