AppEsteem Blog

Busting the Barriers to Clean Behavior

(Dennis Batchelder)

(tl;dr: we removed a big barrier to getting certified or requiring certification: the fee. read on for more...)

Buenos Dias from Madrid, Spain! David, Jaimee, and I attended the Clean Software Alliance Summit, and we spent two days hearing from software monetizers, most of the major AV vendors, Google, and Microsoft about the state of the software monetization industry.

I also gave an update on changes we're making to AppEsteem to help drive faster adoption of clean practices. I've attached the presentation so you can see them for yourselves... we're super excited about these changes, and we think it's going to give many more vendors the incentive they need to get off the sidelines and make a commitment to clean behavior.

Here's the presentation.... and just as a teaser to get you to read it, here's some of the cool barrier-busters we announced:

  • Certifications are now free. If you're on a budget, or if you're happy with your compliance team, no worries: we'll evaluate your app at no cost. If it meets our requirements, we'll issue you a certification and inform the security companies that you're compliant. (wow wow wow!)
  • Software vendors who commit to following our requirements can register their apps with us, and we'll provide early notification if we happen to find violations that would land the app on our Deceptor page.
  • We've made it even easier to follow our application certification requirements with a new checklist page that provides prescriptive guidance and shows examples.

 

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