Fortune published an article last week titled This Software Is So Sleazy, Google Calls It Ooze. It refers to this blog entry by Google, which summarizes the results of a study by Google and NYU researchers that lays out some of the worst parts of the software monetization industry.
The article tells how consumers end up being deceived and bamboozled into downloading software they don’t want or need. It describes how the current system of incentives is encouraging bad behavior, rewarding fraudsters, and harming consumers. And it notes the need for solutions. “One of the primary outcomes of this research is, we hope, to raise awareness from the research community at large,” says a Google researcher, “and to focus more on techniques to help protect users.”
We at AppEsteem couldn’t agree more. Our entire business is dedicated to offering a solution to all this “ooze” -- one that will help the industry get clean and thrive, so consumers can live in a world where they no longer need to fear installing or using apps.
Check out our plan to find out more!